For Software and Service Providers

Partner with Broker Tools

Reach brokers who are actively optimising and scaling how they work

Broker Tools connects Mortgage, Asset, and Commercial brokers with software, products, and service experts designed to improve internal systems, workflows, and processes.

Not sure if this is the right fit? Schedule a chat

Why Partner with Broker Tools

Decision-stage visibility

Brokers visit Broker Tools when they are actively reviewing systems, replacing tools, or preparing to scale — not browsing casually. We focus on relevance, not just reach.

Education over promotion

We prioritize clarity, training, and context so brokers understand whether something is right for them before engaging.

Positioned in context

Your product or service is shown alongside alternatives, with clear guidance on who it's best (and not best) suited for.

How the Partner Program Works

Choose the partnership path that fits your goals

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Free Partner Listing

For products, software, and services built for brokers

Create a public listing in the Broker Tools directory at no cost.

What's Included

Public partner profile
Categorisation by broker type & use case
Eligibility for editorial inclusion
No pay-to-play rankings
Recommended
Growth

Verified Partner

For partners who want deeper engagement

Verified Partners can add training material and demonstrations to help brokers properly understand their offering.

What's Included

Hosted training content (videos, guides)
Product demos or recorded sessions
Verified Partner badge
Priority visibility within categories
Specialized

Strategic / Founding Partner

For early-stage or scaling providers shaping the ecosystem

Work closely with Broker Tools on positioning, new formats, pilots, and research. Best for long-term positioning, not short-term lead volume.

Specialized

Education & Research Partner

For experts contributing insight, not promotion

Contribute training frameworks, insights, and non-promotional learnings to raise industry standards.

Not Sure Where You Fit?

If none of the partnership options feel quite right, that's okay. We're happy to talk through your product, audience, and goals.

Schedule a Chat

Trust & Independence

"Broker Tools is independently curated. Partnerships never influence recommendations, rankings, or editorial decisions."

Context is everything - knowing how to use your product, service or software is the key to unlocking growth in every broker business.